You may notice that we take footage using 4-5 cameras at the same time.
As for one of the brochures, I believe we took more than 10 takes.
This is because footage/photographs are usually a limiting factor in marketing department. This is why we are using stock footage and images from Canva, freepik etc.
Using original footages is important for us because it helps others to identify us. Videos without original footages are often stolen and we will lose ownership.
Do you notice that there are many cameras that are all filming at an exhibition talk? Why can’t they all draw the feed from a single camera? Isn’t that inefficient?
It Turns out that this intellectual property problem is here long before the internet existed.
The current copyright enforcement activities are usually done by softwares that scan the internet for exact matches and automatically take them down. This matching method causes videos that use the same footage to be identified as plagiarism.
the solution to this is multiple footage. the different camera angles produces unique video footages that are all considerd orginal, regardless of how similar it looks like to the human eye.
We therefore created alot of similar videos so that they can be used multiple times