Co-founded Ally Media. Solo founder, AI and automation.
I've been starting businesses since I was 18, in Singapore and Bangkok. Now I run a one-person business with AI and a small VA team, and I write down what it costs and what breaks.
Where I've shown up: The Sunday Times · Zaobao, on my client Mr Yeo · A Shopify event · Guest on Alvin Poh's podcast
Read my story
It started with affiliate ads in Bangkok: about US$500k in ads for about US$800k in revenue. Then we built our own bra brand and ran all of it, from product R&D to warehousing. Ads reached 50-60% of revenue, against the 10% my mentor told me to stay under. Copycats arrived and the profit dried up.
See the store numbersThe number looks better than it is. It worked because the service is high value and people had already been watching us post for 2 years. They weren't seeing us for the first time in the ad.
See the ad spendA 74-year-old shoe seller on TikTok. We handled the filming, scripts and editing. Zaobao wrote about him when his videos passed a million views.
See the Zaobao article
Email me at [email protected], or find me on YouTube. Pet photos welcome.
